Not sure how to approach Facebook, or whether you should be on Instagram? Have a chat with us, and we can help you get on track to building your online community.
What can Gabbi J Digital do for me?
We help you establish a brand, personality, and community online. We work with you to create content, identify your audience, establish your voice, and reach your target market through a range of channels, platforms, and promotions. We just want to help you make your business look amazing online, and convey your brand’s message, mission, and values in the most effective way possible!
We can do everything from website creation and management, social media management, blog writing, event promotion, ad campaigns, email marketing, content creation, and everything in between.
Our promise to you is that if we can't do it, we will find someone who can.
Why do I need Gabbi J Digital? I can do my own social media, right?
True, you can, but can you afford the time to maintain it? We can help you use in a way that will benefit your business and your customers. We’ll help you manage your platforms to really connect with your online audience and turn them into paying customers. Most of all, we can help you to connect and engage with your community, with like-minded businesses, and with your ideal followers.
We understand that social media is currently on the lower half of your list of things to do, so why not let us look after it, so you can focus on what you do best? We just want to help, and offer an extra set of hands for those that need it.
What are the benefits of using social media?
We don’t guarantee people a certain amount of sales or a particular number of followers. Doing that would be inauthentic, and we want to help you create a community around your business, not just increase numbers. Community is all about building a following of genuine business supporters, who will follow you through your business, and spread the love through sharing and word of mouth. This is what we aim to build with you.
The other thing to remember, is that social media should be used as a touch point, more than a sales funnel. Of course, when running promotions and ads, we should see a spike in sales from Facebook and Instagram, but when it comes to organic content, expect social media to aid sales, rather than drive them. It’s said that, with the current inundation of information across digital platforms, people need 7-8 touch points from a business before they decide to purchase. When employing a social media plan, you’re employing at least 3 of those touch points (up to 5).
Facebook post
Instagram post
A comment by you in a Facebook group
A comment by someone referring you in Facebook group or Instagram post
Email send out
Essentially, increasing touch points means that, even though someone might not be looking to book a holiday right now, they’ve followed all your awesome travel content, tips, itineraries, and deals across all of your touch points, so that when they are deciding to book a holiday, you’ll be the first one they think of (applied to whatever industry your business is in).
Which platforms should I be using? Which platforms can you help us build a profile on?
Which platforms you should use is completely dependant on the type of business that you are. For example, B2C businesses with a lot of visual content would find more benefit using Facebook and Instagram, whereas B2B businesses with a lot of educational resources would benefit more from using LinkedIn and Twitter. Each businesses is individual, which means we can’t put a blanket statement out about which platforms would be best for EVERY business, but we can give you guidance on the best platforms for your specific business and industry.
In regards to what platform we can help you with, our current expertise is on Facebook, Instagram, and LinkedIn, however our team is always expanding, so we will be able to incorporate more platforms soon!
How much does it cost?
Our packages vary, depending on what you want us to do for you. Packages start at $450 p/month, and are discussed and determined at our first meeting, where we'll chat to you about what you need and how we can help. If you have a set budget, we can work with that! We will do our best to do what we can with your budget, and if you want to change your package (maybe you need someone to manage your Instagram as well, or you’ve decided to create your own content), you can do that at any time!
Alternatively, we offer ‘Social Media Start-up Packs’ ($350), which includes a one hour consultation with our team, where we chat about the strengths and weaknesses in your current social media strategy, along with a full step-by-step action plan to help guide you through the process of creating the best social media strategies we can. Overall, these packs include the consultation, action plans, a monthly content calendar, a full analysis of the current health of your social media, and suggestions for future projects, campaigns, and expansion online.
Break it down: what exactly do I get under ‘social media management’?
Our most common package will get you five posts each on two different platforms (generally Facebook and Instagram), as well as 15 minutes of engagement EVERY day. You’ll also get a content calendar at the beginning of every month, and an analysis report on a weekly (general stats), monthly (detailed email report), and quarterly (detailed report document with stats, forecasts, and goals). You’ll also get full content creation (which means you don’t have to supply a thing!), and optional monthly consultations.
That’s a ton of stuff that you get to ensure we’re always on the same page, and that everything we do aligns perfectly with your business’ mission and values.
What about your workshops? What’s the deal with them?
As of this year, we are running workshops for the business owners who are owning their social media, but need a little bit of hand when it comes to the specifics! Our workshops are created to be a hands-on learning experience, where we spend a couple of hours together chatting about the things you’re struggling with on social media. With ever-green content used in the workshops, and access to free online resources following, our workshops are the one-stop-shop for everything you wanted to know about social media.
Our classes are small, which means we get to spend some one-on-one time with you to answer your specific questions. This makes it a better learning experience for everyone! As well as this, we promise you’ll come away with a clear plan, with actionable tips and tricks so that you don’t feel overwhelmed by your online potential.
If you have a team of people working with you, and you all want to know about how to manage your company’s social media, we run tailor-made private workshops for a flat rate of $120 per session (maximum of 10 people per session). These sessions run a little longer (approx. 2 hours), but we work with you to identify opportunities for your specific business on social media, as well as make sure everyone is one the same page when it comes to your brand’s online personality. Available workshops for teams include Facebook101, Instagram 101, and Setting up your brand’s Social Media Strategy. Of course, if there are specific things you’d like to cover in your workshop, content is negotiable, and we can incorporate whatever you’d like, and we can run these workshops both face-to-face or online.